Is it supposed to be so easy…
I came to my job relatively late, at about the same time when a few respected rivals were just as established.
A rookie is a rookie is a rookie. It was difficult, but I learnt from one of the best there was at that time - patient, focused, good people manager with a good nose for news and priorities.
And after about nearly four years into doing what I do, something miraculous happened. All that time of going to events, talking to all those people, the legwork, the guesswork, the (if you can call it) brainwork - can you imagine what it does to someone?
After all the countless news conferences I’ve been to, I dont even WANT to read magazines, much less newspapers…no, especially not the big national dailies. I told someone, if readers could see how information and knowledge was culled and gathered, how so-called authoritative opinions were formed - they’d do the same.
And then someone else opened my eyes. “The industry isnt tough. The public is NOT a reading public. Content will NEVER be king in Malaysia.”
With more regional HQs in Singapore, content tends to have a higher ranking.
Over here, the problem escalates, perpetuates - I dont think I will ever be able to read anything that originates from this country, ever again.
